American Express partners with three major Thai banks (KBank, Krungsri, SCB) to expand card acceptance network across Thailand, targeting premium merchants and tourism segments. AMEX cardholders spend 3x higher annually than competitors globally. The expansion covers tourism, F&B, retail, health & wellness, and lifestyle categories, positioning Thai SMEs to capture high-value domestic and international cardholders, particularly millennials and Gen Z seeking travel and experience-driven spending.