Tencent Thailand appointed Wenhui Yang as new Country Manager to strengthen the company's visibility and deepen Thailand-China business connectivity. The company operates multiple services in Thailand (Sanook, WeTV, PUBG Mobile, Tencent Cloud, Weixin Pay) and is shifting focus from one-off events to building sustained talent pipelines in gaming and creative industries. During Chinese New Year 2025, Weixin Mini Program transactions surged 65% globally with Thailand ranking #1 outside China for front-store volumes; Chinese tourist transactions in Thailand grew 60%+ across dining, travel, and bookings.