True Corporation is executing True Customer Day 2026, a nationwide customer engagement initiative deploying over 2,000 employees across 9 routes covering major cities (Bangkok, Chiang Mai, Nakhon Pathom, Chon Buri, Khon Kaen, Nakhon Ratchasima, and Songkhla) to gather direct customer feedback. The data collected will feed into service improvements across three dimensions: network reliability, daily-life value, and cybersecurity. This reflects True's shift toward embedding customer-centric culture across all teams and departments, with systematic feedback loops tied to product and service development.