In January–July, Thai cybercrime authorities received 190,000 scam reports totalling 9.3 billion baht in losses. Online shopping fraud dominates at 73% of cases. A SCB EIC survey found 1 in 4 consumers has suffered scam damage, mostly from fake online purchases; most losses go unresolved. Large e-commerce platforms and official brand channels are perceived as safer. Recommendations include stricter merchant vetting, consumer protection policies, and cybersecurity standards across platforms.