True Corporation is relaunching The Voice Thailand with an expanded "The Voice TRUEgether" universe featuring three shows: The Voice Thailand 2026, The Voice Celebrity, and a new The Voice Teens (13–19 years, first in Thailand). Eight coaches from Thai music will guide talent across multiple channels (True4U, TrueVisions NOW, True 5G SIM promotion at 7-Eleven). The strategy integrates 5G distribution, online-offline events, and fan participation, positioning The Voice as a talent discovery and entertainment platform.