PPTV's CEO Ponchai Poonsawalert discusses the critical 2029 deadline when Thailand's digital TV broadcast licenses expire. Rather than debating license renewal mechanics, the real issue is how Thailand's free-to-air sector can compete with global platforms (YouTube, Netflix, Disney+, TikTok). He argues Thailand cannot abandon media sovereignty to foreign platforms and needs trustworthy domestic broadcasters to counter misinformation. He proposes a National Streaming Platform that consolidates Thai content to enable better data analytics, reduce cost duplication across individual operators, and create competitive scale. PPTV views 2029 not as an ending but as a transition point from traditional broadcast stations to full media brands and community platforms.