Russian outbound tourism is shifting from destination-focused to experience-driven travel, with an average 28-day planning cycle before booking. Half of Russian-speaking users employ AI tools for travel research, and Yandex Ads advocates leveraging AI-powered behavioral analysis across Thailand's digital ecosystem to intercept early-stage travel planning signals. Key markets: Phuket, Pattaya, Bangkok. Actionable for Thai hospitality, wellness, and digital nomad-focused SMEs targeting Russian-speaking demographics.