Gold prices fell sharply toward $4,300 following ECB's interest rate hike and accelerating US PPI inflation data, which increased Fed rate hike odds to 71%. Macro headwinds include elevated oil prices, rising bond yields, and today's US CPI print—a critical economic indicator ahead of the Fed's September 15-16 meeting. Gold is down over 2% for the week on continued downward momentum. Thai SMEs and investors tracking commodity exposure should monitor CPI results and Fed guidance closely, as further rate hikes could sustain pressure on gold and shift investment allocation strategies.