Gen Z and Millennials in Thailand are shifting spending toward preventive healthcare, with credit card transactions by under-30-year-olds in the health category growing ~40% in 2568 (2025). This reflects growing awareness of proactive health investment to address Thailand's demographic shift—the country will enter super-aged society in 2569 with 14 million seniors (20% of population), facing 1.6 trillion baht annual economic losses from non-communicable diseases (NCDs). KTC is responding by building a health ecosystem with Bangkok International Hospital to offer preventive screening and specialist services, signaling a market opportunity in preventive healthcare fintech and wellness partnerships.