Thailand's Deputy PM announces a competition policy overhaul centered on three strategic shifts: from reactive to proactive regulation, from protecting operators to protecting fair competition opportunities, and from fragmented to integrated agency oversight. Immediate action includes a 6-month freeze on platform fee (GP) increases by some digital operators, with coordinated review of fee structures by Commerce, Digital Economy, and ETDA. This targets Thailand's 3.3 million SMEs (99.5% of businesses, 34.8% of GDP) and reflects broader economic restructuring toward resilience, innovation, and trustworthiness—moving beyond pure cost-cutting in an AI and digital-first economy.