AnyMind Group released "Influencer to Commerce in Thailand 2026" report revealing TikTok dominates influencer marketing (50%+ campaigns), while LGBTQ+, rising athletes, and employee-generated content emerge as high-influence segments. Key findings: influencer content outperforms brand content on CPE/CPM metrics; affiliate marketing now drives 60% of revenue for some TikTok Shop brands; long-term influencer communities deliver 25% revenue growth over one-off campaigns. Social commerce increasingly drives conversions beyond awareness, positioning influencer marketing as core to full-funnel customer journey.