Lenskart Thailand has achieved 250% YoY growth and is expanding from 11 to 50 branches within the next year. The eyewear retailer repositioned glasses as fashion accessories rather than mere vision aids, successfully executing the "Run for Frames" (วิ่งแลกแว่น) campaign that drove customer acquisition and brand engagement. Starting at 1,000 THB, Lenskart targets lifestyle-focused millennials with trendy metal frames and colorful designs, planning further non-discount experiential campaigns.