Golden Cosmetics, a Trat-based SME manufacturer and exporter, faced severe disruption from Cambodia's border closure in 2024, losing over 50% of sales initially. The company is adapting by diversifying export routes (Vietnam 50%+, Indonesia 35%, Myanmar halted) and managing new logistics costs via Laos and sea freight. Key challenges include elevated transport costs, competitive low-price markets in CLMV nations, and compliance with Halal standards for Indonesia (mandatory from January 2025). The brand has maintained customer loyalty after 20+ years in market and is cautiously optimistic about Indonesia's growth potential despite rising regulatory demands.