SC Asset launches "Ready to Live" campaign with 72 fully-furnished model homes worth 2.9 billion baht across 32 Bangkok-area projects. The strategy targets busy professionals, families, and overseas Thais who lack time for renovation—earlier H1 sales of furnished units hit 700 million baht. Prices range from 5.99–135 million baht, with promotions including up to 500,000 baht cashback and moving services, reflecting a measurable shift in Thai homebuyer behavior toward move-in-ready solutions.