GDH, a major Thai film studio, is aggressively pursuing international expansion of its intellectual property (films, series, content) across Europe and Latin America, expecting foreign revenue to reach 50% this year. CEO Jina Osathasilp highlighted successful IP remakes by Hollywood and Indonesian producers, partnerships with Netflix, and new government cash rebate schemes (15–30% tax returns) launching next year to support Thai film production. However, the domestic Thai film industry faces challenges: only ~20 Thai films released this year generated ~400 million baht total, with just 2 reaching 100 million baht each, signaling a structural crisis in local cinema attendance despite strong international traction for quality content.