TTB launches My Wealth, a digital wealth advisory platform addressing a key behavioral gap: while Thai savers accumulate disciplined deposits (averaging 2x the global norm), only 23% of personal financial assets are invested versus 45% globally. The product targets Gen Y professionals (age 30–44, income 75k+/month) who face three barriers—under-invested capital, lack of market guidance, and fragmented tools across banking, equity, and alternative platforms. My Wealth integrates portfolio planning with actionable guidance, aiming to shift idle deposit pools toward structured growth aligned with near-term life goals (first home, child education, early retirement).