Chinese media users in Thailand have the highest purchasing power across five APAC markets, earning 2.7–3.35 million baht annually. They heavily use Chinese platforms (Douyin 87%, WeChat 76%, Xiaohongshu), spending 4.79 hours daily on mainland apps while also leveraging global platforms and AI-powered search tools. Thai brands can capitalize on this cross-border audience by integrating regional insights with local market expertise, offering culturally relevant strategies to build trust and unlock sustainable growth in this high-value consumer segment.