Thailand's telecom regulator (NBTC), which oversees an 800 billion baht industry with 50 billion in annual revenue, is in crisis following the removal of its chairman Dr. Sornin. The ouster stems from a years-long power struggle over the Secretary-General position, entangled with disputes over a 600 million baht World Cup broadcast rights deal. Multiple board walkouts, competing lawsuits, and governance gridlock highlight deep structural dysfunction in one of Thailand's largest state-controlled revenue sources.