Four major tourism and hospitality industry associations—hotels, restaurants, retailers, and services—are jointly reshaping the Food & Hospitality Thailand 2026 (FHT) event to align with Thailand's "Value over Volume" tourism strategy. Running 19–22 August 2026 with three co-hosted expos, FHT aims to attract 30,000+ participants and drive high-value tourism focused on wellness, culinary, and cultural experiences. Key topics include AI-driven retail innovation, Asian hospitality trends, and positioning Thai cuisine as a tourism and economic driver—targeting 33 million foreign visitors and 1.5–1.55 trillion baht in revenue for 2026.