Krating Poonpol argues that while AI tool adoption is accelerating (enterprise AI investment rising from 0.8% to 1.7% of revenue 2025-26), most organizations fail to extract real value because they layer AI onto broken processes rather than redesign fundamentally. True "AI Native" transformation requires simultaneous changes across five dimensions—business model, operations, structure, leadership, and metrics—with 70% of success depending on people/governance vs. 30% on technology. CEOs must lead this personally, not delegate to CIOs, and value-capture frameworks must account for long-term resilience, not just 12-month ROI and headcount cuts.