Six major Thai real estate firms (AP Thailand, Supalai, Pruksa, SC Asset, Prow, and Sansiri) reported H1 2026 combined revenues of 68.6 billion baht with solid growth. Despite market headwinds, they are pushing ahead with 78 new projects worth 114.5 billion baht in H2, focusing on both residential (detached houses, condos) and income-generating assets (warehouses, apartment rentals, hotels). Key drivers include strong pre-completion sales, new condo launches, and expansion into secondary markets (Phuket, Chiang Mai, EEC zones) and rental yields.