Thailand's economy shows uneven recovery in H1 2025 with weak benefits reaching grassroots and SMEs despite export and stimulus measures. Easy Money Group reported 32.8% YoY growth in asset-backed financing (¥2.39tn), with gold jewelry and gemstones as top collateral, as households and small operators prioritize liquidity management over spending amid high debt, income volatility, and global uncertainty. The trend reflects structural shift toward freelance work (13.8m workers, 1 in 3 employed) and short-term cash-flow tools rather than investment expansion.