Suzuki has expanded a successful customer discount campaign for the FRONX model, cutting prices by 100,000 baht per unit for 499 vehicles from September–October 2026. The GLX starts at 649,000 baht (loyalty customers) with 0% financing options, complementary first-year insurance, and an optional 7-year maintenance package (35,999 baht). The previous 200-unit promotion sold out in 20 days, signaling strong market demand for affordable compact SUVs in Thailand's price-sensitive segment.