Thailand's greenhouse gas management agency is rolling out Premium T-VER, a high-integrity carbon credit standard, to elevate the voluntary carbon market and position the country as ASEAN's carbon market hub. Buyers are shifting from price-focused to quality-focused purchasing; 77% of Thai businesses see climate change as an opportunity. The market is early-stage (only 18% active participants), with significant pricing gaps between buyers (wanting <50 THB/ton) and sellers (seeking 50-200 THB/ton), creating growth potential for SMEs and project developers willing to meet quality standards.