Leadership column highlighting a critical organizational problem: employees work hard but misaligned due to poor vision communication. Research from Center for Creative Leadership and Korn Ferry shows 70% of strategic misalignment stems from leaders failing to articulate vision clearly. The piece argues effective "vision articulation" requires leaders to translate complex strategy into clear narratives that connect daily work to organizational goals—a core leadership competency under the IMPACT model. Thai SME leaders should prioritize this communication skill to prevent scattered organizational effort.