LINE Thailand marked its 15th anniversary by partnering with NDVR to train media professionals in emergency response and life-saving skills (CPR, OODA Loop decision-making, fire hazard assessment). The initiative aims to position media as informed communicators during crises while promoting LINE's digital safety tools—LINE Alert (disaster alerts for up to 5 custom areas) and LINE Safety Check (auto-activation during national emergencies). For SMEs, this signals growing corporate investment in public safety infrastructure and digital resilience products that could create B2B/B2C opportunities in crisis communications and emergency tech.