Thai oil & retail conglomerate OR, via partnership with Bangladesh's Bashundhara Group, opens its first Café Amazon in Dhaka and plans 8 branches by 2026. The expansion adapts the Thai coffee brand to local tastes (Mango Sticky Rice Frappe, Brown Sugar Peanut Frappe) while maintaining Thai identity. This marks OR's strategic push into South Asian consumer markets beyond Thailand, using local partnerships to build scale in high-growth regions.
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