Hyrox, a global indoor fitness racing competition, is rapidly expanding in Asia-Pacific with 27 events planned by mid-2026, including Bangkok (August 2026) and already-held Chiba with 12,000+ participants. The event targets gym members as a new market segment, partnering with ~160 gyms across Indonesia through an affiliation program (USD 130/month) that drives repeat training and customer retention. This positions Hyrox as a significant sports tourism product, capitalizing on the USD 193 billion global fitness market growing 10.5% annually.