Origin Properties, Thailand's major real-estate developer, is deploying 11.65 billion baht in additional Phuket investments through 2571 (2028), expanding its portfolio from 18.35 billion to 31.6 billion baht. The developer is capitalizing on sustained demand from both Thai buyers (80% of units under 3M baht) and foreign investors (70% of 4–5M+ baht units near beaches), who are attracted by 7–10% monthly rental yields. Geographic diversification is underway as Russian buyer demand softens due to capital controls; Polish, Israeli, and Indian buyers are entering. New projects include wellness residences, hotels under Hilton and Marriott brands, and strategic land acquisitions. This reflects broader SME opportunity in Phuket's booming tourism and long-stay rental markets.