Nike was removed from the S&P100 index as its stock price collapsed nearly 50% in one year and 76% over five years, falling to a 12-year low of $38.40. The removal reflects a broader market shift away from traditional consumer goods toward technology, digital, and AI sectors. Despite Nike's dominant revenue position, investor sentiment has turned toward higher-growth tech companies—exemplified by SanDisk replacing Nike in the index—signaling changing capital flows in global markets.