Bangkok Life Insurance (BLA) introduced two new savings-linked insurance products—"BLA Saving 168" and "BLA Saving and Care 168"—designed to address Thailand's aging population. Both offer 8-year premium payment with 16-year coverage, returning up to 928% of the insured amount over the contract period, plus health protections including coverage for 8 severe age-related diseases. This reflects BLA's "Products+" strategy to integrate financial planning with long-term health security rather than death-only coverage.