LINE stickers and emojis are increasingly central to Thai user engagement and brand marketing strategy. Gen Y (25-34) primarily uses stickers to close conversations, while Gen Z (15-24) prefers silent emoji reactions. LINE Sponsored Stickers generated 979 million uses in Thailand in 2025. IPX (LINE FRIENDS) is expanding character licensing with 250+ global characters and 600+ art assets to drive lifestyle-linked brand collaborations—successful examples include Big C's LINE FRIENDS collection (200% sales target), G-DRAGON's ZO&FRIENDS (80% sold first day), and NCT DREAM's Dreamiez (full pre-order in 50 minutes). LINE is actively working to elevate Thai creator IP to global commercial scale.