Thai beauty brand Zadi & Jo, targeting 10–20 year-olds, has launched its first offline retail presence with a "Zadi & Jo Glow Station" at EVEANDBOY in Centerpoint Siam Square. The expansion showcases skincare, makeup, and fragrances, allowing customers to sample products before purchase. Plans include rolling out to multiple EVEANDBOY branches across Bangkok by end of 2026, combining online and offline channels to strengthen its positioning as a dedicated "Clean & Playful Beauty" brand for teen consumers.