CP, Central, and The Mall are jointly developing a major mixed-use project in Huamark-Ramkhamhaeng area, leasing 45 rai from the Thai Ostad Association to build a lifestyle community with Lotus hypermarket as anchor tenant. The development is part of a broader eastern Bangkok CBD strategy capitalizing on upcoming orange and yellow BTS extensions, premium residential growth (50-100M baht luxury homes), and strong daily foot traffic (20,000-30,000 in Huamark Center). This represents a significant shift for Ostad Association (80% revenue from energy drinks) into real estate, with mixed-use retail, offices, and lifestyle amenities expected to drive higher tenant activity.