SYNNEX launched "AI Hub" in Thailand with AWS to deliver cloud and AI solutions tailored for SMEs and enterprises through its 2,000-partner network. The hub operates on three mechanisms: AI accessibility for easier tech adoption, market acceleration via partner ecosystem support, and local expertise combining global technology with Thai business context. SYNNEX has internally deployed ~90 AI use cases yielding 55% productivity gains and 59% time savings, positioning itself as a value-adding distributor-to-integrator.