MC Group (a leading Thai fashion retailer with 50+ years heritage) is targeting 4.8 billion baht revenue in fiscal 2026 by pivoting toward Gen Y-Z consumers (aiming for 80% of customer base within 3 years) through a collaboration collection "Mc JEANS x ALANLERT" designed to capture the low-season rainy period (targeting 50M baht). The strategy combines limited-edition lifestyle products, AI-powered omnichannel operations (78 store redesigns, 27% online growth), and digital ecosystem expansion (TikTok #1 in fashion/menswear, 140 livestudio branches, 1.9M CRM members). AI applications drive 80% store interaction rates and 18% conversion, with 1,200 baht revenue from CRM analytics alone.