Thailand's government postponed the 4-billion-baht "Thailand Travel Plus" stimulus program from October 2026 to April 2027, disappointing hospitality and tourism SMEs across secondary cities who had already prepared registration and campaigns. The delay sparks concern about program credibility and execution; hotel associations requested the government move stimulus to low season (April-June) instead, while meanwhile the Tourism Authority plans a consolation "Bus Tour Thailand" campaign (October-December) offering 10,000 baht/day per bus to group tour operators.