Thailand's creator economy is maturing from vanity metrics (views/followers) to performance-driven outcomes. The Thai market is projected to reach 60 billion baht by 2027, with 74% of brands planning budget increases. However, only 3 million of 9 million self-identified creators are professional, and platform compensation has collapsed (from 40,000 to 8,000 baht per million views). Credibility now drives purchasing decisions (81% of consumers prioritize authentic expertise), positioning creators as business infrastructure rather than mere media channels. AI commoditizes content production, making trustworthiness the highest-value asset.