Thailand's Department of Intellectual Property is actively promoting Geographical Indication (GI) products into foreign markets, with Singapore as a pilot market. Six Thai GI food products—including Phatthalung-origin rice, Nakhon Si Thammarat pomelo, Nan salt, and Prachuap khiri khan durian—were showcased at APAC Food & Beverage Expo 2026 (21–23 August), generating over 5 million baht in sales over three days and estimated business-matching value of 30+ million baht with 15 local importers. The initiative plans to expand digital distribution through Shopee and TikTok, linking trade, tourism, and local community economics to boost rural incomes and GI brand recognition regionally.
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