TACC, a major consumer goods distributor, has invested 45 million baht for a 30% stake in "I'll Drink Iced Tea Every Day," a fast-growing Thai iced tea brand with 27 outlets in just 4 years. The partnership will strengthen supply chain, R&D capabilities, and distribution channels while targeting IPO within 3 years and expanding to 50 locations this year through a new franchise model. This signals TACC's strategic pivot toward direct B2C operations and reflects ongoing consolidation in Thailand's competitive 200 billion baht beverage market.