Three leading Thai venture investors (Beacon VC, Flash Group, Evergreen Partners) reveal what they really look for: proper accounting systems, clear understanding of cash flow, and ability to scale (not just grow revenue). Key insight—businesses don't need to be large or profitable to seek investment (~20M THB minimum), but must have transparent financial data. Equity funding is expensive (you trade ownership) and not right for every business; it works best when investors add strategic value beyond capital, including operational systems and exit planning (IPO/M&A within 5 years).