Ichitan Group is capitalizing on the growing Thai non-alcoholic beverage market (up 5.2% by value in Q2 2026) by partnering with Thai Coconut to launch "Yen Yen Maha Praow Coconut Water Herbal Drink" — a 2-million-bottle pilot blending coconut water with herbal remedies. The product tests at 7-ELEVEN/7Delivery at 18 baht per 400ml bottle before expanding to green tea and other portfolio lines. The move addresses rising demand for health-focused, value-priced drinks (10-baht, 1-liter formats) while ready-to-drink tea contracts. Ichitan is also bringing online a new Honsin factory line in Q4 to scale production and support upcoming launches.