Global wellness economy grew from $4.7T (2019) to $6.8T (2024), with Thailand's wellness tourism segment expanding 36.4% annually. BDMS is positioning "Vela" as an integrated health/hospitality model targeting long-term affluent visitors. Thailand's strategic advantage—natural resources, cuisine, traditional medicine, and medical expertise—can be unified under a "Better Living Destination" brand, shifting from volume-based tourism to higher-margin wellness stays. Key opportunity: bridging the ~10-year "health span" gap between life expectancy and active healthy living.