CJ MORE (Thai retail chain with 2,100+ branches) is partnering with Thai Tap Water Coca-Cola on their "Coke Separate & Win Lucky Draw Trash Lucky" program (year 6) to expand recycling collection points to community convenience stores. The collaboration aims to make packaging recycling accessible and engaging through five pilot CJ MORE locations, with incentives including 300 vouchers worth 100 baht each and over 2 million baht in total prizes. This circular packaging initiative supports waste reduction and sustainability across Thailand's retail sector.