Thailand's Chamber of Commerce held its 2026 annual summit "Unlocking New Growth" on September 10, bringing together government and private sector to address economic challenges including AI adoption, trade rules, and global shifts. The Commerce Ministry outlined 9 strategic tasks to support business growth—from fair trade practices and SME strengthening to IP commercialisation and combating illegal trade. The Bank of Thailand forecasts 2.3% GDP growth for 2026, with particular emphasis on technology investment, digital transformation, data centres, and tourism recovery as growth drivers. AI is positioned as a productivity opportunity, though deployment strategy remains underdeveloped in the broader takeaway.