SYNNEX Thailand is pivoting from traditional IT hardware distribution to an end-to-end solution and service provider model, targeting B2B/Enterprise segments through three strategic pillars: product-to-solution conversion, commercial/enterprise market expansion, and building an integrated business ecosystem. The shift reflects industry pressure from AI/Cloud disruption, where customers now demand measurable ROI solutions rather than commodity products. Success hinges on execution capability and partner adoption speed in this fundamental business model transformation.