Thailand's Department of Intellectual Property is scaling up Geographical Indication (GI) protections as a tool to add value to local products across multiple regions. The article focuses on enforcing the "Lampang Chicken Bowl" GI designation (registered since 2011) and expanding new GI registrations for products like Ratchaburi limes, Betong oranges, Ko Kret red tea, and Nong Bua Lamphu silk. The enforcement clarifies that GI protection covers the use of specific names and official symbols, not product shapes; unauthorized use carries fines up to 200,000–400,000 baht or imprisonment. For SMEs and rural producers, this strengthens brand protection and market access in premium segments linked to heritage crafts and agriculture.