Adobe names Anil Chakravarthy, an internal executive leading Customer Experience Orchestration (CX), as new CEO effective December 1, 2026, replacing 18-year incumbent Shantanu Narayen. Chakravarthy brings product leadership experience from roles at Informatica, McKinsey, and Symantec. The transition signals potential strategic shifts in Adobe's CX platform and marketing automation businesses, relevant for tech-dependent Thai SMEs using Adobe's enterprise tools.