True Corporation and YouTube launched a strategic partnership combining 5G connectivity, content, and creators to push YouTube consumption among Thai telecom users from 65% to 80%. The campaign features 21 hours of exclusive content from five Thai creators (Theplelela, Rub Trab, OHANA, Tiger Cry, and Go Went Go) produced specifically for this initiative. This positions True's network infrastructure as a bridge to digital value creation—learning, creativity, and economic opportunity—rather than just connectivity. The campaign reflects both companies' confidence in premium video streaming growth and localizes YouTube Premium value for Thai audiences.