Earthology Studio (backed by Thai Taffeta) is reframing ESG from CSR optics into scalable circular economy models for Thailand's textile sector. The studio unveiled trACE, an AI-powered platform that matches textile waste streams with upcycling solutions, and demonstrated proof-of-concept through ReNylon x ReSilk hybrid fabric co-developed with SCGC Nets Up and Jim Thompson. The model targets B2B clients (uniforms, packaging, lifestyle goods) with end-to-end traceability and carbon footprint reduction, positioning ESG as market opportunity rather than compliance cost.